Allianz To Help Bring the Sport of the Future To New Fans Around the World As Title Sponsor of DRL Races: Introducing Allianz World Championship Series
NEW YORK (February 8, 2017) – Today, the Drone Racing League (DRL) announced a multi-year, global partnership with the world’s top insurance brand, Allianz. As the title sponsor of DRL’s elite race circuit, Allianz will leverage its motor racing heritage to bring the Sport of the Future to a rapidly growing worldwide audience. In 2017, the Allianz World Championship series will include six races to test piloting skill and the limits of FPV (First Person View) flight. The races will begin airing on premier broadcast channels in more than 75 countries in June 2017. Each DRL race features 16 of the world’s greatest drone pilots flying DRL’s custom designed racing drone at speeds above 90 MPH (150KMH) through one-of-a-kind, three-dimensional racecourses in iconic venues around the world. The Allianz World Championship races are an elimination style competition that culminates in a world championship and the crowning of the World’s Greatest Drone Pilot.
“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and Founder, Nicholas Horbaczewski. “To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing, and an undeniable proof point that the sport of the future has arrived. The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”
The Drone Racing League launched in January 2016 as the only global professional drone racing organization, hosting five professional races in its inaugural season. DRL’s first season reached millions of fans around the world, including more than 30 million broadcast viewers and more than 43 million views of its digital content. The title partnership with Allianz will help DRL to continue to reach new viewers and build an even larger global fan base as the company introduces new events, media and brand partners in its second season.
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